Rick is rejected by eHarmony — TWICE.
December 1, 2010

You may have seen the commercial: Smiling guy looks through a magazine that resembles Playboy. Closes it, shrugs, and says, “Nope. Still gay.”

Rick with a prohibited symbol over his faceA red “brand” slams down:

REJECTED BY eHarmony.

Then, a voiceover:

“Who knows why eHarmony has rejected over a million people looking for love? But at Chemistry.com, you can come as you are . . .”

So goes the assault on eHarmony.com, a popular online “matching” site, by its newest competitor.

The ad shades the truth a hair: If you’re gay or lesbian, eHarmony won’t consider you long enough to reject you; the site doesn’t do same-sex matching. Chemistry.com does.

If you’re straight – which you must specify upfront – eHarmony then allows you to answer more than 250 questions about yourself.

But not everyone who completes eHarmony’s questionnaire gets to use its services.

* * *

A few months ago, after friends related their experiences with dates set up through eHarmony, I decided to give it a try.

After an hour of rating myself on hundreds of criteria, I was dying for the ordeal to end. Still, I carefully considered the questions and statements, answering them honestly.

Finally, I reached the penultimate page and hit “save and continue.” Bring on the ladies.

The next page read:

Unable to Match You at This Time

(more…)

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